Watch Mark Cuban and His Daughter Rock Out to Unearth

Mark Cuban and his 16-year-old daughter, Alexis, tossed Unearth a shitload of free publicity over the weekend when the celebrity billionaire posted the below video of the father/daughter duo rocking out to the Massachusetts metalcore masters in the car while stopped at a red light. (Lambgoat wisely surmises that Alexis must be an Unearth fan, “because most older, distinguished gentlemen are not,” LOL.) Cuban has 1.2 million Instagram followers, whereas Unearth have 33,000. So, as I said: this was some quality free PR.

Unsurprisingly, Unearth have responded kindly to finding out Cuban and/or his daughter is a/are fan(s):

“Hey Mark Cuban we’d say that’s a long stop light gone right! Shout out to Mark and Alexis for the props. We hope to see you two in the pit September 3 during our gig at Gas Monkey Live.”

Of course, Mark Cuban could probably just purchase Unearth outright to sit around and play for him and his daughter whenever they so please, but still, this was a nice gesture on the band’s behalf. We’ll let you know if either or both of the Cubans take Unearth up on the offer.