Sumerian Records Acquires The Hard Times & Hard Drive

This right here, just makes sense. Sumerian Entertainment (which is a subsidiary of Sumerian Records) has just taken over The Hard Times and its Hard Drive video game branch.

Matt Saincome, CEO of the satirical news publication, announced the acquisition in a statement on X yesterday, December 14. His full statement reads as follows:

“Good news! Hard Times and Hard Drive are now owned by Sumerian Entertainment, who want to make animated versions of our headlines, print versions of our magazines (!), and comic book collabs with our favorite bands/games.

“Our team will remain in place, but be joined by all of Sumerian’s infrastructure to attempt these things. When we launched this thing 10 years ago we thought only a small group of our friends in the punk scene would enjoy it. It’s truly wild that our content has been enjoyed by so many people, including people who made music or games that are so important to us.

“So thank you to everyone who has contributed jokes, shared a headline, or even just took time out of their day to track down where I live and threaten to kill me because we published a joke you didn’t like. You are all equally important to me and I look forward to continuing to engage in this very normal world of online content for another 100 years.”

This isn’t Sumerian’s first recent procurement, either. They took over the newly formed comic book company Behemoth Comics back in 2022, transforming it into the entertainment company’s new comic branch Sumerian Comics. I have a feeling this is the beginning of something beautiful. Something hilariously beautiful.

Who do y’all think will be the first band to be featured under this new umbrella? Honestly, I don’t care who it is; I just want to see whatever the end result will be. And, since Saincome mentioned print versions of their magazines to come, I can’t wait to sit down old school and flip through some pages.