Tony Iommi’s Perfume Single “Deified” Streaming Now
After talking about it for what feels like a while now, Black Sabbath guitarist Tony Iommi‘s “Deified” is out for the masses to hear and boy, it sure is a thing that he’s written on guitar. The riff-heavy tune was created in collaboration with perfume company Xerjoff, since the song’s release apparently coincides with the release of his new fragrance of the same name.
Since I can’t really comment on the perfume because the powers that be didn’t deign me worthy enough to get some for free, I guess I have to live with having to talk about the track. And I gotta say, it sure is a thing you can listen to…
I’m gonna be completely honest. It kinda… bored me? Like, Iommi’s awesome and all and damn it if his riffs don’t sound mean at times, but I know he’s done better solo stuff in the past. Just check out his self-titled solo album from 2000 if you don’t believe me. That shit rules.
Still, Iommi’s excited about the perfume and the track, so who am I to get in the way of that. Dude is a legend, after all.
“Here we go again, another collaboration with my dear friend Sergio Momo (Xerjoff) with a new perfume called Deified. I’m really excited about our new perfume and after the success of our last one (Monkey Special) I hope that you’ll like Deified as much as I do. We’ve gone through the same process of trying different samples of perfume over the last year until we came up with this one and I really like it.”
Xerjoff’s founder and CEO Sergio Momo spoke about the track as well, referencing that super fucked up moment in time when metal bands were accused of trying to use subliminal messages to convince their fans to kill themselves. Because that would have made wise financial sense…
“Everything has its own cycle. A riff, a melody, a perfume. In the ’70s, playing a vinyl backwards was a phenomenon that became a popular way to hide subliminal messages. The palindromic nature of a riff and backmasking became the catalyst for the creation of this journey with Tony.”
You can check out the video, complete with animations done by Donato Sansone and Momo, below.
