Black Sabbath’s Tony Iommi Launches Second Cologne “Deified”
What does heavy metal smell like? It smells like 100,000 people crammed into a stadium designed for 50,000 and the lingering smell of pyrotechnics in the air. Or, apparently, it smells like saffron, cinnamon, and rose. I like my version better.
Black Sabbath guitarist Tony Iommi launched his second cologne with Italian fragrance company Xerjoff, a company whose name happens to be an anagram of Jerxoff. It feels like cheating to write this article, because I don’t need to write any jokes when I can just show you the hilariously over-the-top description of this perfume on the Jerxoff website:
“Step into a parallel universe where mystery possesses the mind in a dark and decadent experience that casts subliminal shadows on the wearer.
“The second chapter of the almighty collaboration between the greatest riff master of all time, Black Sabbath’s legendary guitarist and rock composer, Tony Iommi and Xerjoff’s esteemed founder, Sergio Momo.
“A combination of forces that play on the palindromic nature of sound, scent and sensorial sequences, Tony Iommi Deified parfum is the new Xerjoff Blends venture that presents Deified perfume with a soon to come soundtrack and music video.
“Created on a duality of leather and spice, Deified plays in a loop with no beginning and no end, accompanying the wearer with its omnipresent aura. Authentic and warm accents of saffron meet powdery and leathery facets that dance with the delicate touch of gourmand freshness. Cinnamon exalts spicier notes, complemented by gentle rose at the heart.
“The woody base of papyrus and patchouli leaves the senses longing for more in a rhythmic exchange of back and forth.
“OLFACTORY NOTES
Saffron, Cinnamon, Apple
Rose, Leather
Papyrus, Patchouli, Moss, Musk”
I think my favorite part of that whole ridiculous thing is that they threw in the word “palindromic” because it sounded cool and nobody bothered to look up what the word meant and figure out if it made sense in that sentence. “The palindromic nature of sound” is not a thing.
According to Blabbermouth, Iommi’s first cologne came out in 2021 from the same Jerxoff company and was called “Scent of Dark,” which was also the name of the song he put out to promote the cologne. So when Jerxoff promises a soundtrack and music video, that means we can expect new Tony Iommi music connected with this. So that’s something. I’d rather listen to some Iommi music than smell like cinnamon apple patchouli.
