Live Nation Announces They’ll Extend ‘On The Road Again’ Program
A program that aimed to help pay artists more and end venue merch cuts at Live Nation-owned club-sized venues is continuing throughout the rest of 2024. Through the ‘On The Road Again’ program, headliners and supporting acts that meet specific criteria set by Live Nation will get $1,500 to cover gas and travel expenses.
Originally announced last year, the program has generally been met with both positive and negative reactions from fans and artists. While people generally love the idea of artists getting paid more, detractors doubted the company would keep the program running long enough to make an impact.
Live Nation’s announcement hit earlier today, giving artists at least some idea as to how it will affect their touring plans for the rest of 2024. And while the previous program had zero indication that it was ever coming to an end, this newly announced extension seems to have a hard end date coming at the end of the year.
“The On the Road Again program will continue rolling out extra support to every artist playing shows at Live Nation’s clubs through 2024. Launched last fall with the legendary Willie Nelson, On the Road Again helps developing artists on tour and recognizes crews working tirelessly behind the scenes.
For every show played in an On The Road Again venue, each headliner and support act receives $1,500 in gas and travel cash on top of nightly performance compensation. Additionally, artists keep 100% of merch profits as On the Road Again clubs do not charge merchandise selling fees.
“Our goal was to make touring a little easier and we’ve accomplished that night after night for over 4,000 artists, with more on the way,” said Willie Nelson.
On The Road Again has distributed tens of millions of dollars to over 4,000 artists and counting, with no set end date for the program. The program also distributed special bonuses and elevated club staff to a $20 minimum wage to recognize those working to support developing artists behind the scenes.
“We’re proud to keep On The Road Again rolling strong. Supporting club artists strengthens the future of music,” said Michael Rapino, President and CEO, Live Nation Entertainment.
Live shows are more important than ever for artists as they get the bulk of their income from touring. Even while live music is booming like never before, hardworking club artists are most impacted as tour costs rise and fluctuate – particularly as they aim to keep their ticket prices affordable for fans.
On the Road Again is a true collaboration that draws on insights from Nelson’s years on the road as well as feedback from touring artists, their teams and venue operators to help support day to day life on tour. All benefits from On the Road Again are being provided directly from the venue’s existing earnings, with no increases to consumers.
For more information on the program and a list of participating venues, visit roadagain.live.’”
