Unto Others Do “Heroin” In New Video

Last year saw contemporary goth-metallers Unto Others drop their new album Strength to great acclaim. Now, the band have released a video for the track “Heroin,” which you can check out below.

What’s most impressive about the “Heroin” video is that like everything Unto Others does, it feels like a really solid throwback to the early ’90s. And not just because it’s a track about a drug that became huge during that time — it’s also the band’s lighting, the way vocalist Gabriel Franco does the whole thing through a chain-link fence, the unshaven and grimy-yet-somehow-glamorous look of the junkies in the footage. This isn’t just a reference to an era, it’s an homage to it.

Says Franco of the video:

“Finally giving this song its moment in the sun. This one was a weird one to write in that it just kind of happened in a couple hours. but was a solid accident. It has now become one of my favorite tracks on the record. Zev and team knocked it out of the park”

Check out “Heroin” below, and get tickets to see Unto Others open for Arch Enemy, Behemoth, and Napalm Death at one of the gigs below:

4/16 – Tempe, AZ @ Marquee Theatre [tickets]
4/18 – San Antonio, TX @ The Aztec Theatre [tickets]
4/19 – Dallas, TX @ Amplified Live [tickets]
4/21 – St Petersburg, FL @ Jannus Live [tickets]
4/22 – Atlanta, GA @ The Eastern [tickets]
4/23 – Charlotte. NC @ The Fillmore Charlotte [tickets]
4/25 – Toronto, ON @ Rebel [tickets]
4/26 – Montreal, QC @ Mtelus [tickets]
4/28 – New York, NY @ Terminal 5 [tickets]
4/29 – Philadelphia, PA @ The Fillmore Philadelphia [tickets]
4/30 – Worcester, MA @ Palladium [tickets]
5/2 – Chicago, IL @ The Riviera Theatre [tickets]
5/4 – Denver, CO @ Ogden Theatre [tickets]
5/7 – Salt Lake City, UT @ The Depot [tickets]
5/9 – Seattle, WA @ Showbox SoDo [tickets]
5/10 – Vancouver, BC @ Vogue Theatre [tickets]
5/11 – Portland, OR @ Roseland Theater [tickets]
5/13 – Berkeley, CA @ The UC Theatre [tickets]
5/15 – Los Angeles, CA @ The Hollywood Palladium [tickets]