Five Tips to Make Your Band Logo Better
When you think of a famous band, what’s the first image that comes into your head? Chance are it’s their logo, which both sums up so much about a band and tips potential new listeners off to their sound without even a note of music. In today’s industry, a band’s visual aesthetic that appears on their albums, merchandise and website, among other place, is a crucial piece of the puzzle.
The most famous and memorable logos in history are basic, recognizable, and unforgettable. While a band can create a fantastic video with beautiful shots and the perfect soundtrack, a misplaced or low-quality logo might detract from all of their efforts.
A great logo can be created in two different ways. The first option is to hire a professional artist, which will likely make the job quicker but at the cost of some direct influence over the process. The second option is to learn how to create a band logo utilizing the right video software on your own. There are a variety of possibilities available on the internet, and while it’s always a greater challenge to learn how to use a new tool, the process can be quite rewarding.
Creating the perfect logo can greatly help a band’s career so it’s important to take the time to get it right; no one wants their image associated with something that doesn’t reflect who they are.
We’ve compiled a list of 5 useful tips for boosting your band’s logo.
- Keep It Simple
It’s always a good idea to keep things simple. The simpler your logo is, the better. Because design trends and best practices are always changing, there’s a better chance a simple piece of art will endure the test of time. If you produce something that is firmly established in the “today,” it may start to look dated in 10 to 20 years, if not sooner.
If you utilize a wide range of colors and fancy fonts that are popular right now, your logo will look antiquated in a few years. Furthermore, if your logo appears overly cluttered, it will confuse people’s eyes, making it difficult for them to discern and interpret it (often a problem with metal band logos!)
A logo’s principal duty is to communicate a message clearly and swiftly. People will remember something simple and timeless with a single focus point.
- Typography Is Important
The shape of the font that will be used is known as typography. To put it another way, the spelling and font. The style you choose will say a lot about your band’s persona, so choose one that reflects your identity.
For example, metal bands often choose powerful fonts with geometric elements. If you’re an indie singer, though, you might want to use a script font to add some personality and style endemic to that genre. Experiment with various font styles until you’re certain you’ve found the appropriate one for your band.
Take note: an overly flowery typeface can appear corny and confusing and may also make the text more difficult to read. Use fonts that are not too similar to each other. You can use simpler fonts that still evoke the same emotional response.
- Choose Your Colors Carefully
Colors can trigger emotions, so choose them wisely. to convey your logo’s power. Become familiar with the psychology of colors; the colors you choose will convey a specific set of feelings to your fans as well as aid in the recognition of your band logo, so if you want to use vibrant shades, make sure it doesn’t clash with your brand’s personality.
You want your logo to stand out from the crowd and make a statement with its color combination. Make sure that the colors of your logo accentuate particular aspects and attributes that you want your fans to connect with your band.
- Focus on the Size and Layout
Everyone wants their logo to look great no matter where it’s shown, whether they’re a band or a successful online business. Think about how your brand will appear in multiple channels. Because many of your followers will be listening to your music on Spotify or YouTube, choose a design that can accommodate a thumbnail-sized version without chopping off the margins.
When it comes to logo size, you don’t want it to be too big because it will conflict with the content or hinder the visibility of your shots. However, it shouldn’t be so tiny that it goes overlooked or is invisible or difficult to understand.
A high-resolution logo file with a resolution of at least 800 × 800 pixels is suggested for video use in all quality formats.
- Select the Appropriate File Format
PNGs, JPGs, and GIFs are the three forms of logo file formats that can be used in a video. Because it will be placed on top of imagery in the video clips, you’ll need a logo file with a clear background. To make sure image quality is not lost when compressed and decompressed, we recommend using a PNG (Portable Network Graphic) file, which are compatible with clear backgrounds.
Don’t forget that you can always easily convert one format to another. The same works for videos, by the way. You can a download a video converter or use online tools like Winxdvd or Fonepaw.
Conclusion
With a mic-dropping logo, a band can take over any stage. A classic band logo will last a lifetime (think those of Slayer, Metallica, etc.). The more original the logo, the more appealing it will be.
Take a deep dive on the logos of some of your favorite bands to gain a better understanding of the elements that make them so good. When you follow the above five suggestions while designing, it’s easy to make a positive and lasting impression on your fan base. When in doubt, minimalism is the way to go.
***
MetalSucks occasionally accepts paid content. For more on our advertising policy, click here.
