Metallica’s “Enter Sandman” Featured in Ford F-150 Commercial

“Enter Sandman,” inarguably Metallica’s best known song, is featured prominently in a new TV commercial for the 2021 Ford F-150 pickup truck.

Metallica’s self-titled 1991 album, widely referred as The Black Album, continues to rack up sales achievements on a regular basis nearly 20 years after its release. It remains a constant on the charts and is the single best selling album in any genre in the Soundscan era (which began in ’91). It has sold nearly 17 million copies in the U.S. and 31 million worldwide to date.

You can watch an extended version of the new Ford commercial below.

Metallica have managed to stayed busy during the pandemic, racking up over a billion Spotify streams in 2020 alone. In May, they released a semi-acoustic, reimagined version of “Blackened.” Then, in August, they hosted a pre-recorded drive-in concert at hundreds of outdoor movie theaters and released a recording of last year’s S&M2 concert. A re-worked version of “Nothing Else Matters” is scheduled to appear in Disney’s upcoming Jungle Cruise movie starring The Rock and Emily Blunt. And the band hosted a virtual charity concert in November to benefit their All Within My Hands foundation, raising over $1.3 million.

The band are currently deep into “some pretty serious writing” for their next album. After first floating the idea of working on new music while under quarantine in April, by June Lars Ulrich had revealed that Metallica were, indeed, in writing mode. James and Rob have both said they’ve been busy working on new songs, too, and Kirk Hammett has trumpeted the fact that he has over 600 song ideas recorded (after infamously losing his cell phone with 300+ ideas prior to the sessions for Hardwired). The band were having some technical issues collaborating over the internet and were looking into doing so in-person in a bubble last they checked in, but that was months ago already.