Avenged Sevenfold Incentivize Fans to Stay Home by Offering Free Merch

March 19th, 2020 at 9:52am
Axl Rosenberg

Avenged Sevenfold have obviously enjoyed a great deal of success, and as a result, they’re in a fairly privileged position for a metal band. So now they’re being real mensches and using that privilege for good: taking their cue from the fashion designer Warren Lotas, the band is incentivizing fans to stay home and practice social distancing during the current global coronavirus pandemic by offering up free merch.

Says the band via Instagram:

“Starting tomorrow we will be joining our friends @WarrenLotas in incentivizing people to stay home for a full 7 days and self quarantine. We are developing a ‘Check-in’ webpage where you will upload a selfie at home when prompted by us via our IG STORY at a random time.
“Whoever successfully uploads a selfie with the PHRASE OF THE DAY written on a piece of paper within 30 MINUTES of that post, 7 days in a row, will receive a free t-shirt, hoodie or accessory from @A7XWorld. We have a chance to ‘flatten the curve’ and save countless lives. We are all in this together.
“DON’T WORRY ABOUT BEING PERFECT: You can start your 7 days at any point so if you miss a check in just start again and you’ll be at 7 before you know it.
“In addition we will be CLOSING @A7XWorld for now. We encourage you to support your favorite independent artists, brands, and businesses during this time of uncertainty. #incentivizedquarantine“

Very cool of the band to do this. Again, they’re in a position of privilege that not every metal artist can enjoy, but hopefully those that can will follow A7X’s lead.