This NY Lottery Commercial Is About a Fictional Metal Band

The New York Lottery has unveiled its latest excuse for naive idiots to throw their money away scratch-off game, Black Titanium, and the ad campaign is <sarcasm>cleverly</sarcasm> based around a fictional metal band, also called Black Titanium. Which is not to say it takes a kind view of our music genre of choice:

And so, yet again, metal is used as a cultural shorthand for stupidity. Which might not bother me if this wasn’t coming from an ad made to appeal to people who are so smart they give money away for an infinitesimal chance to strike it rich. I mean, at least metalheads spend money on actual shit that’s worth something, like super-limited multi-colored 7″s by blackened power grind bands of whom 99.9% have never heard. Right?

[via Metal Injection]