This Will Destroy You Song Featured in Verizon Super Bowl Ad

My first reaction upon seeing Verizon’s Super Bowl ad last night was “How dare they exploit first responders by using them to push corporate profit?” To promote their shitty cell service, no less.

My second reaction was “Whoa, that music is This Will Destroy You!” Good for those guys. I hope Verizon paid the band handsomely for the rights to use that song.

The ad is titled “The Coach Who Wouldn’t Be Here” and features the TWDY song “The Mighty Rio Grande.” I admit I got a little misty-eyed watching it. Take a look below.

https://www.youtube.com/watch?v=8SKJVV0e9Ek