Chris Fronzak from Attila Has a Line of Workout Clothes Now

Attila’s Chris Fronzak hadn’t launched a new business in a few days,  so he co-founded a new line of fitness clothes, Deadlift. Says The Fronz to AP:

“Deadlift was formed when I realized that there weren’t any fitness brands that appealed to me or my friends. Every day when I’m in the gym, I see all of these bright, tacky workout clothes but nothing that I would ever want to wear. I hopped on the phone with my friend Bobby (Blackcraft) when I told him my idea for a dark/evil themed fitness brand. Oddly enough, he already had a very similar idea in the works, so we combined forces and that’s when Deadlift was born.”

I don’t begrudge Fronzak trying to make money, but that quote stinks of bullpucky. Even a lazy fuck like me who avoids the gym at all costs knows there’s no shortage of workout clothes available that are neither “bright” nor “tacky.” Finding black t-shirts, sweatpants, and spandex should present no problem for anyone with eyes. I don’t know what makes the Deadlift gear special other than that it says “Dead” on it.

Wow. So much less tacky than regular black workout clothes. Thanks, Chris. You are a true innovator.