Bleeding Through Through Through Being Through

Last week, Bleeding Through posted this photo on their Facebook page…

…and, understandably, we all assumed this meant they were reuniting.

As it turns out, though, the picture only means that the members of Bleeding Through aren’t very adept at the art of marketing:

It should go without saying that it’s very menschy of the band to help out The Ghost Inside, who were in a horrible bus crash last month. Still, you have to wonder how it didn’t occur to anyone in the BT camp that their initial message would be misinterpreted. I understand that “Nothing is Over” sounds better than “This is Just Temporary,” but still. They’re probably bummed out tens of fans here. Not cool, guys and girl. Not cool.