Apostrophe-Challenged Chicago Band Harm’s Way Streams New Album

In the great “does it have an apostrophe or not” debate of 2015, Harm’s Way themselves come out looking as confused about the whole thing as everyone else. Nevermind the fact that the phrase “Harms Way,” with no apostrophe, makes absolutely no fucking sense.

When the band’s track “Law of the Land” premiered on Noisey in January that site used an apostrophe, although the press release announcing the stream included a version of the album cover without an apostrophe, as did the graphic in the YouTube stream itself. A February 26th press release about a new video utilized the sublime, possessive power of an apostrophe but included that same apostrophe-less graphic. Did someone in Deathwish’s graphic design department majorly drop the ball, or did the guys in the band really not grasp what an apostrophe is and how it’s used?

Then: Lo! Today Revolver dropped the full album stream of Rust, but this time the YouTube stream’s got an updated graphic with a big, magical, mystical punctuation mark between the M and S! Someone noticed! Huzzah! Let us all celebrate!

I’m still dying to know how the lack of apostrophe got through who knows how many dozens of people (the label, distributor, cover artist, manager if they have one, agent, etc) and how not one single person noticed. Or did the dudes in the band really have no fucking clue? How long have they been parading around the midwest with “Harms Way” on their show flyers? SERIOUSLY HOW DID NO ONE NOTICE THIS???*

Oh yeah, that new album. Stream it below, maybe you’ll like, not sure?

*inb4 “But you make typos all the time, Vince.” No shit — when you write 3,900 pieces of content a year it’s bound to happen. On a three-word album cover there’s no excuse!