Spotify, Meet Coca Cola; Coca Cola, Meet Spotify.

In April, Spotify teased a global deal with Coca Cola, the world’s biggest softdrink manufacturer, without saying very much about that deal other than a vague allusion to some marketing cooperation  (perhaps involving apps on Spotify’s platform). Now we’ve got the details; according to the New York Times, Coca Cola will become a minority investor in Spotify with a cash contribution of $10 million.

Coke’s $10 is part of a larger new fundraising effort; Goldman Sachs contributed $50 million, Fidelity Investments contributed approximately $15 million, and the remaining $25 million will be coming from some combination of Spotify’s existing investors. Those investors include Kleiner Perkins Caufield & Byers, DST Global, all four major record companies and Merlin, an organization that negotiates digital licensing deals on behalf of independents.

So: what does it all mean?

For Coke, $10 million is peanuts — the company has a global market capitalization of $162 billion — but the move represents an investment into the technology space, something a lot of companies are trying to do. Through their partnership with Spotify, Coke will have direct access to (and anonymous data about) Spotify’s 15 million worldwide users (and growing), and, perhaps more importantly, a direct line into those users’ Facebook accounts (and their friends’ Facebook accounts, and their friends’ friends’ Facebook accounts) through the Spotify/FB integration.

For Spotify, it represents a much-needed cash infusion. Of Spotify’s 15 million users around the world only 4 million of them are paying subscribers, and the company is not profitable. Last year it lost about $57 million on $236 million in revenue, which, all things considered, is really not that bad a loss for a company still fairly new to most parts of the world (the lucrative U.S. market included).

For you, it probably doesn’t mean very much at all. You might start to see some more branded content (think: a Coke-sponsored playlist) and a Coke app within Spotify, but you really shouldn’t notice any change at all. Business as usual. Although the cash infusion will certainly help the company continue to operate in the short-term, which is a good thing.

In related news, Spotify is supposedly testing a web-based version of its app that will be released next year.