SUP BROS: Official STUFF YOU WILL HATE shirts available now!

Music blogs are a dime a dozen, bloated with generic, interchangeable content that makes boilerplate Jungle Rot press releases seem electrifying by comparison. The only thing worse than the sites themselves are the legions of angry imbeciles flooding the comments with their excessively strong, unwanted opinions. But in this sea of dross there is an island of excellence, a blog with content so strikingly original and readers so insightful, witty and charismatic that it’s truly in a class of its own: STUFF YOU WILL HATE.

We all know that the best way to express your individuality is through the products and services you purchase. Tell the world that you are a sophisticated, tastemaking opinion leader. Show them your impossibly nuanced understanding of contemporary youth culture, your uncanny ability to effortlessly dissect the latest trends in hilarious fashion, and your loyalty to the only blog that truly understands high art hiding in plain sight. Leave no doubt that you ‘really get what the site is all about.’

Official STUFF YOU WILL HATE t-shirts available now for pre-order.

Sup bro.