LISTEN: BORIS’ GORGEOUS NEW ALBUM

Ha I kinda love this story’s headline up there cuz its few words describe the newest Boris release (streaming here) while simultaneously providing its title, New Album. Another band might name their album (and band) using a bunch of words of vague meaning that look like gibberish displaying on your RS feed and Twitter, so let’s hail Boris’ move to the compact for max impact in the viral world. I said hail!

On a third level, the “new” of New Album may refer its authors’ further immersion in a poppy, sunny, quirky J-indies sound (hinted at on this spring’s Attention Please) and departure from their various modes of blown-out guitar rock. They should’ve done it ages ago: New Album is a blinding ace that you could picture being loved less by Boris fans than by those bored with the band’s first 28 records and shocked by their fluency in spacey art-pop. On its awesome strength, Boris could forge a US conquest mega-tour with fellow JP unclassifiables Boat, Boom Boom Satellites, and Tokyo Pinsalocks. That would rip! For now, crank it up!

-ADF

Boris’ New Album is out Tuesday via Sargent House. Pre-order here.