BEST MUSIC VIDEO OF THE YEAR? DOWN I GO’S “POSEIDON.”

I wasn’t familiar with Down I Go before MS tipster Fuzzy Dunlop’s email landed in my inbox last week, but they’re a band I won’t soon forget: not only is the video for “Poseidon,” above, one of the most original and creative videos I’ve seen all year (done on the cheap, no less), but the song is unstoppably catchy despite its angular dissonance. That chorus riff was stuck in my head for days after watching the video just once.

Based solely on this video, I’m officially stoked for Down I Go’s new album Gods, which will be released by shelsmusic on November 7th. Pre-order it here.

-VN