HIGH ON FIRE’S WEBSITE: STILL PARTYING LIKE IT’S 1999

Someone in the High on Fire camp might be taking #13 of my Cardinal Rules of Running a Metal Record Label list a little too seriously. When I suggested labels and bands shouldn’t throw away money on a fancy .com band website I didn’t mean to suggest those sites should be completely neglected for 12 years; I just meant to say that super-pretty designs, deep content and bells and whistles are completely unnecessary. Ya know, just the basics, in case anyone happens to stumble through.

So either High on Fire don’t give two shits about their official website, Matt Pike is taking the piss, or he just got reeeeeeeally stoned and forgot to update it, ’cause the official High on Fire website is like a living shrine to GeoAngelfireTripodCities and hasn’t been updated since 1999 (2002 if you count some tour dates, half of which were cancelled). Check out the website and all of its beautiful, flame-laden animated .gifs before the band gets hip and pulls it down. This kind of old-school Internet gold doesn’t come around too much anymore; even Ace Frehley’s website is roughly up to 2004 standards these days. At least there’s always Waybackmachine.

Thanks to Metal Injection for this ace find.

-VN