THE NEW CAVALERA CONSPIRACY VIDEO IS AS STIMULATING AS A SHOT OF NOVOCAINE

We were just talking with some industry insiders about how music videos still matter, despite the current attitude to the contrary of too many big wigs. An awesome video can still capture the fans’ imaginations and do wonders for a band’s image, and the music video is most certainly not dead — I know because I get like a gajillion e-mails about music videos each and every week.

But if peeps seem more apathetic about music videos these days, it’s because so many of them suck an egg. It’s not even about the fact that budgets are ever-shrinking as the labels strive to stay alive in the modern market — I’ve seen film school students take a few hundred bucks and make something awesome, so never forget that ingenuity and creativity > money.

But when the most thought you could possibly be bothered to put into your video amounted to, “Let’s have The Cavalera Brothers and their bandmates, Not The Cavalera Brothers, grimace into the camera, and intercut that with some pretty typical live footage,” well, you might as well as showered multiple Third World Countries with pamphlets that read FUCK YOUR HUNGER AND YOUR MOTHER, TOO. Because feeding just one starving child would have been a better use of the money it took to make this crappy video.

Cavalera Conspiracy’s new album, Blunt Force Trauma, comes out March 29 on Roadrunner. If the music sucks, I’m gonna fucking riot.

-AR

[via Noisecreep]