OH, F*CK YOU, SCARS ON BROADWAY

I hate to sound like Bob Lefsetz, but you can’t manufacture fan endorsements. A fan endorsement — a.k.a. “word of mouth” — is probably the best advertising your product can get. The fastest way anyone will ever check out a band is when their friend comes them and says, “Yo, have you heard the new Such and Such record? It fucking rips, dude!”

And people are stupid, but they’re not that stupid. If, for example, I see a tweet from Gary Suarez where he says “Just downloaded the new Oceano, it rocks! DL here,” and then includes a link to the download, well, I know that Gary didn’t write that tweet. I know it’s something he had to do to download that song. I know this in part because I know Gary’s “voice,” and that ain’t it, but I also know because all official Gary Suarez tweets end with the hash tag “#srsly.” But the record label doesn’t know that, and they can’t make that adjustment to their stupid auto-tweet, so the whole thing just seems like a lame ploy. Which it is.

So. Scars on Broadway are offering their fans (all ten of ’em!) a free download of their new song, “Fucking,” through one of these very programs whereby fans have to help the band spam other people, and I’m not even gonna give you the details, ’cause fuck that shit. Fuck it right in the ear. Besides, Blabbermouth posted the song, and there’s an embed code, so you can just listen to it below.

It sucks anyway. I’ve enjoyed some SOB in the past, but this just sounds like a lame band from Long Island trying to sound like System of a Down. Yech.

-AR