KORN PLAY FOR THE LARGEST AUDIENCE THEY DESERVE

So let me see if I have this straight: Korn paid what I assume was a large sum of money to have a big crop circle made so that they could play a ninety minute concert to no fans whatsoever so that they could make a video of said fanless gig and release it on the internet for free. Wow. That’s kind of amazing. It’s an almost complete waste of resources, AND a terrific promotional tool. And I mean both of those statements sincerely.

Of course people are gonna talk about this. But it is, in pretty much every way imaginable, an insanely poor use of time and effort. I mean, I didn’t even watch the entire thing – I looked at about a minute of them playing the opening track, and then I skipped ahead to see if maybe they let some fans come by later, and then I stopped again when I saw a pretty sunset and thought “Wow, that’s the most beautiful thing I’ve ever seen in a Korn video,” and then I fast forwarded again, and now I’m writing this.

And this must have cost a fortune, right? I’d be really curious to know if it any way translates to increased album or ticket sales for Korn. Seriously. I wanna know if this incredibly bizarre and effort-filled PR stunt paid off.

-AR