THE MAN BEHIND THE LAMB OF GOD HOURGLASS

Curious what went into putting together that crazy $999 Lamb of God Hourglass coffin case boxset? And how these types of boxsets in general even get off the ground in the first place? Our Mars Bro-ltas over at Metal Insider conducted an excellent, in-depth interview with Epic Records marketing guru Jason Lekberg, the man behind the Lamb of God Hourglass boxsets and the Mudvayne black-light artwork. Lekberg talks about all the work that went into putting together and manufacturing the boxsets, how the ideas came about, how they set the price points and what their goals are for such projects. If you’re at all interested in what goes on behind-the-scenes at the record labels, it’s a must read. Check it out at Metal Insider.

-VN