WAR OF AGES GET ALL FLOUR-Y FOR THEIR NEW VIDEO

I know that it’s always a struggle for music video directors to come up with ways of keeping these clips from like the same ol’ same ol’, especially in this day and age, when the budgets for these videos are continually dwindling. In the case of Drew Russ, who helmed the new video for War of Ages’ “Collapse,” the solution was to douse the band with flour so that when they move, white dust floats all over the place; as Amy Sciarretto put it on Noisecreeep (who debuted the clip), “it’s as though there are apparitions in the video.”

I can’t understand most of what vocalist Leroy Hamp is singing during the song, so I can’t tell if this somehow plays into the themes of “Collapse,” or if it’s just meant to look cool. I also can’t imagine the logistics of using so much flour; never mind the clean-up for the set, the band, and their clothes, but I’d guess it was a serious bitch to get all that crap off of their instruments, too. (Question for someone more knowledgeable than I in the ways of instrument maintenance: what are the chances that shit did long-term damage to the guitars and bass?)

In any case, it will certainly be remembered as “that video where War of Ages are covered in flour.”

-AR