SUNN O))) BLACK METAL JEANS IST KRIEG

Sellouts or smart businessmen? Unlimited CMU Daily reports [via MS Maniac Charlie F.]:

‘O)))Bow 1’, a track from Sunn O)))’s 2001 album ‘Flight Of The Behemoth’, has been used in a new advert for Norwegian design agency and clothing company Anti-Sweden’s new line of ‘True Black Metal Jeans’. The jeans will also feature the occult-inspired artwork of American artist and Sunn O))) collaborator Justin Bartlett on their labels.

Is licensing your music for use in a commercial tantamount to selling out? Personally I think that if Sunn O))) can get money for it then more power to ’em in today’s increasingly lean times for sales of recorded music, but I’m sure there are many of you who will cry “false metal” at the mere thought of it. Watch the advertisement above.

-VN