MAN MUST DIE PROVE ME A SUCKER FOR ADVERTISING, TECH-DEATH

I’ve always wondered who actually reads those press quotes companies put on album covers and ads and takes them seriously. Like, who actually sees a poster for some movie they’ve never heard of and goes, “Gee, Gene Siskel said it’s ‘Thrilling!’, maybe I’ll check this one out!”? That is until Relapse Records booked a banner ad with us for the new Man Must Die album No Tolerance For Imperfection which comes out tomorrow. According to the ad, Terrorizer called the record “An unrelenting tech-death firestorm”; little bells went off inside my head whilst entering the banner into our system. Tech-death? I like tech-death. Firestorm? I like firestorms. Who is this techy, deathy, firestormy band I have never heard of? Man Must Die. I must know more. CLICK.

Thankfully I was not led astray. The UK quartet are, in fact, a tech-death firestorm. They also happen to be quite talented. I’d like to see someone put together a tour featuring these guys, Arsis, Obscura, and Psycroptic. Can someone make that happen please? We could call it the “Tech-Death Firestorm Tour” and MetalSucks would constantly push it down all of your throats sponsor it.

So in summary, not only did I actually take a press quote at face value but I clicked on my own fucking website’s ad; and I was rewarded for it. And no, I swear Relapse is not paying me to write this article nor am I trying to juice click-thru rates. Just go and listen to Man Must Die for yourself if you’re a fan — or think you might be a fan — of tech-death firestorms.

-VN