CAPUTO: THE NEW FRAGRANCE FOR MEN, FROM CALVIN KLEIN

The new William Rot (is that his real name?!?)-directed Keith Caputo video, “Bleed for Something Beautiful,” is, in fact, quite pleasing to the eye (the naked lady doesn’t hurt, either). It also really reminds me of a douchie Calvin Klein ad. So I’m a little torn between the fact that I do like the way the video was shot, and the fact that it isn’t metal, like, at all. And that I think stupid hipsters might really be into it.

Also, the song is not that memorable. I appreciate what Caputo is going for, I just don’t dig it that much.

Watch the Caputo clip below, then let us know your thoughts in the comments section. As though you needed our permission.

Caputo’s latest, A Fondness for Hometown Scars, is out now… in Europe.

-AR