METALLICAPOCALYPSE NOW?

 
It’s been kind of funny to watch Metallica try to be more web-friendly in the years since the whole Napster debacle, hasn’t it? The fucked up part is that they’ve actually done a pretty decent job; I mean, that whole Live Metallica thing is actually a pretty cool idea, regardless of what you think of the band’s output over the past seventeen years.

So now Hetfield & Ulrich Inc. is at it again, and they’ve set up a new website, Mission: Metallica, which will allow fans to “experience the new album before it’s done.” We won’t know what the fuck that actually means (Audio samples? In-the-studio footage? Endless hours of Lars Ulrich contemplating where a Basquiat painting begins and where it ends?) until the site officially launches next month, but hopefully, it will have little to nothing to do with loads, group therapy, Scott Reeder’s alleged lack of skill as a bass player, flushing anything out, or that shitty song from Mission:Impossible II.

-AR