The Hard R

THE HARD R: THE ALBUM MUST DIE!

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THE HARD R: THE ALBUM MUST DIE!

If The Album Isn’t Dead Then We Should Kill It!

A lot of people take it as an insult to albums when I make that statement. But that’s just not the case. Albums will always be awesome. They are most awesome when you get one that’s actually filled with good music from front to back. It is very difficult to write a good album so I’m not dissing the actuality of the album being an artform or a statement or whatever the fuck. But…

Bands shouldn’t make albums anymore.

How often do you hear bands complaining about losing money or not being able to tour because of the internet and people ‘stealing’ their records? If you are one of those bands than I say you deserve to get your shit stolen because you keep making albums. I’m not shitting on bands for making albums. Let’s be clear. I’m just trying to shed light on this whole ‘album’ idea considering the time we live in.

The only reason albums exist the way they do is because of record labels. Let’s be honest. Record labels decided a long time ago that the most profitable thing to do to make the most amount of money in a short amount of time was to have a collection of songs labeled as one collection which some genius called… an album.

Very smart. Very convenient.

But it’s nothing but marketing a product a certain way. Why does the metal scene generally hold on to this idea of the album as if it’s the last breath in music? The metal scene should be rejecting this whole idea because in essence it is exploitation of the artist. Nowadays it is even more extreme exploitation because album cycles don’t last four or five years. They last a year and a half. If you’re eating your Lucky Charms every morning. Bands these days are workers in an assembly line. Hitting the grind. Following the ‘business model’. EVERYONE IS BUYING IT!

But I’m not.

I won’t put a target on my music. I won’t give you a date to know when to steal my shit. Think about it. Century Media or Metal Blade advertise an album coming out…

“November 26th! BRUTAL, DISGORGING, WRECKLESS, DEATH-GRIND-STEP WITH MAKE UP!!! Get “PUSSYANGER CAKES the new ALBUM by TWO IN THE STINK ONE IN THE FUCKING PINK! FEATURING THE TRACKS: LICK GRUNDLE. METH DEATH and STICKFUCK TRUCK!”

Take a look at that.

What more information do you need to get your shit jacked? I’ve got a proposition for you. Go buy a nice new car. A BMW perhaps. Post fliers around your whole town with the make and model of the car, but let everyone know that on a certain date and certain time your car will have the keys in the ignition and the doors will be open. Oh, and you’re giving it away for free.

What do you think is gonna happen?

Kill the album or kill your career with a Stickfuck Truck!

Peace!

-DC

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